Privacy & Cookie Policy

This Privacy & Cookie Policy explains how Crux Digits B.V. ("Crux Digits", "we", "us") collects, uses and protects personal data when you visit cruxdigits.nl. We are the data controller for the processing described here.

Who we are

Crux Digits B.V. is an AI consultancy and software studio based in Utrecht, the Netherlands. For any privacy question or request you can reach us at info@cruxdigits.nl or by post at Vlierhoeve 100, 3438 MW Utrecht, the Netherlands.

What data we collect

Information you give us. When you contact us through the website or by email, we receive the details you choose to share — typically your name, email address, company and the content of your message.

Usage data (analytics). With your consent, we collect pseudonymous information about how the site is used — pages viewed, approximate region, device and browser type, and referring source. We do not try to identify you personally from this data.

Cookies and analytics

We keep tracking to a minimum and we do not load analytics cookies until you agree.

Google Analytics 4 — used only after you select "Accept" on the cookie banner. It sets cookies (such as _ga and _ga_*) to measure visits and improve the site. Until you accept, Google Consent Mode keeps these in a denied state and no analytics cookies are stored.
Vercel Web Analytics — a privacy-friendly, cookieless measurement tool that records aggregated page views without cookies or personal identifiers. Because it stores nothing on your device and cannot identify you, it runs without requiring consent.
Your consent choice — we store your accept/decline choice locally in your browser (a localStorage entry named cd-consent). This is not a tracking cookie and is never shared.

You can change or withdraw your consent at any time by clearing this site's data in your browser, which brings the banner back on your next visit. You can also block or delete cookies in your browser settings.

Why we process your data (legal basis)

Consent (Art. 6(1)(a) GDPR) — for analytics cookies and usage measurement via Google Analytics.
Legitimate interest and pre-contractual steps (Art. 6(1)(f) and 6(1)(b) GDPR) — to answer your enquiries, run aggregated cookieless analytics, and keep the site secure.

How we use your data

To respond to your messages and provide the information or proposal you ask for.
To understand, maintain and improve the website.
To protect the site against misuse and to meet legal obligations.

We never sell your personal data, and we do not use it for automated decision-making that produces legal effects.

Service providers and international transfers

We share data only with providers that help us run the site, acting as our processors under appropriate agreements:

Vercel — website hosting and cookieless analytics.
Google — Google Analytics 4 (only with your consent).
Sanity — content management for our blog and resources.

Some of these providers may process data outside the European Economic Area. Where that happens, the transfer is covered by appropriate safeguards such as the European Commission's Standard Contractual Clauses.

How long we keep data

We keep enquiry correspondence for as long as needed to handle your request and for a reasonable period afterwards for follow-up and our records. Analytics data is retained according to the retention settings configured in Google Analytics and is otherwise held in aggregated form.

Your rights

Under the GDPR you have the right to access, rectify, erase, restrict or object to the processing of your personal data, the right to data portability, and the right to withdraw consent at any time without affecting processing carried out before withdrawal. To exercise any of these, email info@cruxdigits.nl.

You also have the right to lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.

Changes to this policy

We may update this policy from time to time. The current version always lives on this page, with the "last updated" date below.

Last updated: 8 June 2026