Zeist is a Utrecht-province town of just over 66,000 people, built on healthcare, business services and — thanks to the KNVB's national campus — sport and hospitality. Crux Digits serves it from Nieuwegein, about twenty minutes down the A12: on-site delivery, fixed prices, and a focus on SMEs rather than corporates.
Last updated: 11 June 2026
Crux Digits is an AI consultancy for SMEs in Zeist, working on-site from its office in Nieuwegein (~20 minutes away). Fixed prices — AI audit €2,500, proof of concept €20,000, production from €50,000 — senior delivery in Dutch or English, and honest scoping: we tell you when AI is not the answer.
With just over 66,000 inhabitants, Zeist sits between Utrecht and the Utrechtse Heuvelrug and leans on healthcare, business services and hospitality — plus a genuine national landmark, the KNVB Campus, the Dutch football association's training and office base, next to the newer Bedrijvenpark Seyst (De Krakeling) business park. Around that mix sit care organisations, consultancies and hospitality businesses whose back offices run on the same repeatable paperwork as anywhere else — rosters, client files, invoices, bookings.
Zeist rarely turns up in AI-agency marketing, which mostly targets Utrecht or Amsterdam. We work here the same way we work everywhere in the region: fixed prices, one process at a time.
From audits with care, services and hospitality organisations, the first profitable candidates are almost always the same:
Every engagement starts small and proves itself before it scales:
| Step | What you get | Fixed price |
|---|---|---|
| AI audit & strategy | Process scan on-site, use-case shortlist, business case per case | €2,500 |
| Proof of concept | One working AI solution on your own data, acceptance criteria up front | €20,000 |
| Production build | Hardened, integrated and live | from €50,000 |
| Managed AI (beheer) | Monitoring and improvement after go-live | €500 / month |
| AI Act check | Compliance scan incl. Article 4 literacy duty | €950 |
| Team training | AI-literacy programme for staff | €12,500 |
Our office is in Nieuwegein, not Zeist — about twenty minutes by car via the A12, or a short bus ride. We say that plainly because 'local' pages with virtual addresses are exactly the sales trick an SME should distrust. What being regional actually gets you: on-site intakes and workshops without travel surcharges, same-week follow-ups, and one accountable senior team from audit to managed AI. See also our Utrecht page and the AI subsidy guide — training is often partly SLIM-eligible and custom development often qualifies for WBSO on your own R&D wages.
On-site from Nieuwegein, fixed prices, no corporate overhead. Start with the €2,500 AI audit.
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