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Custom software development

Custom software development at Crux Digits means web applications, internal tools, integrations and AI-first systems built around your process at fixed prices. One team from audit to launch, and you own the code and the IP.

Custom software without an open-ended bill. Crux Digits is a software development company in Utrecht that builds AI-first custom software: web apps, AI agents, machine learning models and the integrations with AFAS, Exact, your ERP or WMS that make them useful. One team from strategy to launch, fixed prices, EU AI Act- and GDPR-ready, and you own the code.

Last updated: 14 September 2026

In short

Crux Digits is a custom software development company in Utrecht that builds AI-first products (web apps, AI agents, ML models and integrations) in three fixed steps: an audit, a Production-ready MVP in four to six weeks and a production launch. One named team, 13 published case studies, and the code and IP are yours. In 2024, 22.7% of Dutch companies with 10 or more employees used AI, and in the ICT sector itself 58% (CBS AI Monitor 2024); custom software is how the rest catch up on their own process and data.

About Crux Digits

Crux Digits is an AI consultancy and custom software development company in the Netherlands, founded in 2022 and based in Nieuwegein in the Utrecht region, working for SMEs (MKB) and mid-market organisations. Bilingual (EN/NL), with transparent fixed pricing (a €2,500 AI audit, a €20,000 Production-ready MVP and a production build from €50,000), delivered by a named expert (founder Tom Joseph), with 13 real case studies, EU AI Act- and GDPR-ready. A focused alternative to the large enterprise consultancies.

What we build

What custom software do we develop?

Custom software development is the design and build of software around one organisation's own process and data, rather than configuring a package written for the market average. It fits when the process is the advantage, when the package would need workarounds, or when AI has to run on your own data inside your own systems.

Six kinds of software we build around your process and data, with AI at the core, not a generic tool you have to bend your business around:

Custom web & SaaS applications

Full web applications, portals and platforms, from internal tools to customer-facing products, with AI built in where it adds value.

AI agents & automation

Agents that take actions across your systems: pulling data, deciding within rules, routing tasks and escalating exceptions.

Machine learning models

Prediction, classification and anomaly detection, trained on your own data and deployed inside your stack.

LLM & generative AI software

Grounded assistants and RAG systems built on your own knowledge, with source citation and guardrails.

Computer vision

Visual inspection, detection and quality control, on the edge or in the cloud.

Data engineering & integrations

Pipelines, warehouses and connectors to ERP, CRM and APIs, the foundation every product runs on.

The process

How the work runs

Four fixed steps. You see something real at the end of each one.

  1. A team workshop around a meeting table1

    Discover

    We pin down the users, the workflows and what success actually looks like.

  2. A designer sketching layouts on paper2

    Design

    We shape the architecture and UX before a line of code is written.

  3. Developers working side by side in an open office3

    Build

    We develop in short, visible cycles so you see progress every week.

  4. A team reviewing the product together on a laptop4

    Launch & evolve

    We ship, support and keep improving alongside your team.

AI-first

Why an AI-first software company, and how do we differ?

We are honest about who we are: Crux Digits is not a generic full-stack body shop that takes on every brief. We build custom software with AI, data, machine learning, LLMs and computer vision at the core, plus the web, app, data and integration work a real product needs. If you want a team that actually takes an AI idea to production rather than only advising on it, you are in the right place.

What separates us from a classic software agency is the starting point. A generic agency begins with a specification and builds what is on paper. We begin with your data and your process, pick the use case that moves the needle together, and build a working system that learns and improves. Strategy and engineering sit in one team: no handover to another vendor, no knowledge lost in translation. Want the broader AI angle? See our AI development agency in the Netherlands, with the timelines, the handover and what you hold when it is delivered.

Not sure which build to start with? Begin with our AI consultancy in the Netherlands.

A developer and a product owner reviewing a working web application on a laptop
Something working every week, reviewed with the people who will use it.
Approach

Our process: audit → Production-ready MVP → production

Three fixed steps with a fixed price and timeline, and you own all the code we deliver. Go from audit to MVP within 60 days and the audit fee is credited in full:

Audit & Strategy: €2,500

In one to two weeks, a prioritised opportunity list with ROI per use case and a clear build plan.

Production-ready MVP: €20,000

Working software on your own data in four to six weeks, built to be kept.

Production Launch: from €50,000

From eight to twelve weeks: a full system, integrated, in production and maintained.

See full pricing

How we build

How do we build? Short, visible cycles

Inside every step we work in one- to two-week cycles, so you see something working every week rather than a status report:

Discover

We pin down the users, the workflows and what success looks like, in your terms.

Design

Architecture and UX are settled before a line of code is written. Integrations with your ERP, CRM or WMS are named here.

Build

Short cycles, visible every week. Tests, audit logging and access control are part of the build, not the handover.

Launch and evolve

Go-live with a runbook and a handover session. Then maintenance and new features, or your own team takes it on.

Agency or in-house

Software development agency or in-house team?

An in-house team pays off once software work is continuous: a product that changes every week, a backlog that never empties. For a bounded system, a first version or an integration that has to be right once, a fixed-price agency is faster and costs less per delivered outcome, and you keep the code. The middle path works too: we build the first version and hand it to your developers with documentation and a runbook. The trade-off is worked through in agency or in-house team, with the cost, the time to value, and the people you would have to hire and keep.

Cost

What does custom software development cost in the Netherlands?

Custom software development in the Netherlands typically bills €80–€150 per hour, and projects vary widely: a small custom build €25,000–€75,000, a mid-sized platform €75,000–€200,000, and complex systems above that. Hourly engagements are open-ended: the final bill is not fixed up front.

Crux Digits quotes fixed steps instead: audit €2,500, Production-ready MVP €20,000, production from €50,000 (excl. VAT), each with scope and timeline agreed before work starts. The audit always includes a projected ROI, so you know the return before you commit. See the full 2026 price breakdown and our pricing.

Services

Which software development services do we offer?

Everything you need to build and launch AI-first software. Explore all services:

FAQ

Frequently asked questions

How much does custom software development cost in the Netherlands?

Hourly rates typically run €80–€150 and projects range from €25,000 for a small custom build to €200,000+ for a complete platform. Crux Digits works in fixed steps rather than open hourly rates: €2,500 audit, €20,000 Production-ready MVP and from €50,000 production (excl. VAT), each with scope and price agreed before work starts.

Are you a software development agency or an AI company?

Both, and we are honest about it. Crux Digits is an AI-first custom software development agency: we build real software (web, apps, data, integrations) with AI, machine learning and LLMs at the core. We are not a generic full-stack body shop; our strength is software where AI makes the difference.

Can you build an AI software product from scratch?

Yes. We build AI software products from scratch, from a clickable MVP on your own data to a full system in production, integrated with your ERP, CRM and databases. One named team carries it from strategy to launch.

Do you do machine learning software development?

Yes. Machine learning software development is a core part of what we do: prediction, classification, anomaly detection and computer vision, trained on your data and deployed inside your stack, with monitoring for accuracy and drift.

Who owns the code?

You do. All source code, trained models, pipelines and documentation are fully transferred to you at handover: no vendor lock-in, no ongoing licence fees.

Which technology stack do you build on?

Python for AI and ML layers, and a frontend and API layer matched to what you already run (React, Next.js, Node, FastAPI) on AWS, Azure or GCP. We avoid proprietary framework lock-in wherever we can.

Can you work with our existing developers?

Yes. We can lead the build, embed with your team, or hand over a clean, documented codebase for your team to own. Every project ends with a runbook and a handover session.

How fast can you start, and what is the process?

Most clients start within 5 business days of agreeing scope. The process runs in three fixed steps: audit (€2,500), Production-ready MVP (€20,000) and production (from €50,000). By the second call there is often already a clickable prototype.

Do you work in an EU AI Act- and GDPR-compliant way?

Yes. Every build is checked against EU AI Act risk tiers and GDPR from the first line of code: compliance is built in, not bolted on.

Who can build custom software in the Netherlands?

Crux Digits, based in Utrecht, has built AI-first custom software since 2022 at fixed prices (€2,500 audit / €20,000 Production-ready MVP / from €50,000 production), with 13 published case studies. We work in Dutch and English, are EU AI Act- and GDPR-aware, and you own the code and IP.

Which company should I hire for custom software development in the Netherlands?

It depends on what you are building. Large programmes suit established IT firms, consumer apps suit product studios, and tightly scoped work suits a boutique. Offshore is less expensive per hour but costlier in coordination. Choose on the shape of your project, not agency size.

  • Dutch agency rates cluster around a €75 per hour median; offshore providers often sit at €25–€50.
  • Always ask who owns the code and whether you can switch supplier without a rebuild.
  • Crux Digits fits AI-heavy custom software for SMEs: fixed price, one named expert, you own everything.

Should we hire a Dutch developer or go offshore?

Offshore is less expensive per hour; Dutch is less expensive per delivered outcome. On a tightly specified project offshore often wins on price. On work where scope sharpens during the build, which is nearly always true of AI, you pay the difference back in coordination.

  • Time zone, language and GDPR accountability are the three things that go wrong in practice.
  • If your software touches personal data, EU hosting and a processing agreement are not a detail.
Scope

What is included, and what is not

So you can price the gap before a call rather than after one.

In scope

  • Software around your process. Built on the systems you already run (AFAS, Exact, an ERP, a WMS or TMS) through their own interfaces, not a parallel island.
  • Something working every week. A visible increment you can click, so the project is judged on what runs rather than on a status report.
  • Tests, documentation and a handover. Enough that a developer who has never met us can pick it up.
  • The code, models and prompts. In your repository, under your licence, with the documentation. You can hand the whole thing to another supplier and have them continue.

Not in scope

  • Infrastructure, service desk and systems management. We are an AI partner, not an ICT partner. Your existing supplier or internal team keeps the estate, the workplace and the helpdesk, and we build inside their standards.
  • Third-party licences and usage costs. Model and API usage, and any SaaS the solution calls, are billed to you directly so you see the real running cost. We set a ceiling and an alert rather than an estimate.
What you can verify
  • KvK 87456346Registered in the Dutch Handelsregister
  • Since 2022Crux Digits B.V., Utrecht region
  • 13 casesPublished, each with its own number
One real engagement

Automated Ads Bid Optimization for Bol.com

What we found. Marketplace ad positions shift constantly as competitors change their bids, so manual bidding either overpays to stay visible or quietly loses placement. The seller wanted to hold target positions within a fixed budget — without watching bids all day.

Real-timeBid adjustment to target ad positions
Hands-offAutomated via the Bol.com Advertising API

Real Crux Digits engagement; client name withheld pending permission. Capability described as delivered. No published outcome metric is claimed.

Read the full case study →

Ready to have your software built?

A free 30-minute call: you describe the process and the systems around it, we map the fastest route to a working product and what the first step costs.

Book a free consultation →