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AI glossary

What is predictive analytics?

Predictive analytics uses historical data, statistics, and machine learning to forecast likely future outcomes.

In short

Predictive analytics uses historical data, statistics, and machine learning to forecast likely future outcomes. Rather than describing what happened, it estimates what will happen next, such as which customers may cancel, how much stock to order, or when a machine might fail. Businesses use it to plan ahead and act early, though its forecasts are probabilities, not guarantees.

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