Chatbot quotes range from €30 a month to €100,000 — and both can be correct. The price depends on one question: does it need to chat, or does it need to do work in your systems? Here is the honest breakdown.
Last updated: 11 June 2026
A standard SaaS chatbot costs roughly tens to a few hundred euros per month; a configured mid-range bot with integrations typically runs into thousands to low tens of thousands once set up properly. A custom AI agent that works from your own data and systems is a development project — at Crux Digits a fixed €20,000 proof of concept, production from €50,000, plus €500/month managed operation.
Almost every chatbot quote falls into one of three classes — the trick is knowing which one your problem actually needs:
| Class | What it is | Typical cost |
|---|---|---|
| SaaS widget | Off-the-shelf FAQ bot, scripted flows, your branding | ~tens to a few hundred € / month |
| Configured platform bot | Platform bot with CRM/helpdesk integrations and flow design | setup in the thousands + monthly fee |
| Custom AI agent | Works from your own data and systems: answers from real stock, terms, orders; takes actions | development project: fixed €20,000 PoC, production from €50,000 (Crux pricing) |
The licence is rarely the real cost. Budget for these regardless of class:
The sober way to decide: count the conversations. If your team answers, say, 30 routine questions a day at four minutes each, that is roughly two hours of work daily — order of €10,000–15,000 a year in loaded wage cost. A SaaS bot that deflects half of that pays for itself many times over. A €20,000 custom agent needs a bigger prize: think order-status handling with system look-ups, quote requests answered from real price logic, or after-hours coverage that wins orders. In our €2,500 AI audit we do this math with your real volumes before you spend anything on a build — and sometimes the answer is 'buy the €50 SaaS tool', which we will happily put in writing. For the broader cost picture, see our guide on what AI implementation costs.
The €2,500 AI audit counts your conversations and tells you honestly: SaaS tool, platform bot, or custom agent.
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