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AI customer service · Netherlands

AI customer service that deflects tickets, not customers

AI chatbots and support agents that answer instantly, resolve the repetitive questions, and escalate the rest cleanly to your human team — grounded in your own content.

Last updated: 11 June 2026

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In short

AI customer service uses chatbots and AI agents to answer common questions instantly, deflect repetitive tickets, and escalate the rest to humans — grounded in your own content so it does not invent answers. Crux Digits ships it at fixed prices: a €2,500 audit, a €20,000 proof of concept, and production from €50,000.

What AI customer service actually does

It is not a bigger FAQ page. A well-built system reads the question, finds the answer in your own knowledge base, and either resolves it or hands off with full context — so your team spends its time on the tickets that genuinely need a human.

Chatbot or AI agent: which do you need?

Both have their place. A retrieval chatbot answers questions; an AI agent also takes action. We help you pick the right one for the job — and often the answer is a chatbot first, an agent later.

DimensionRetrieval chatbotAI support agent
Best forAnswering questions from your contentCompleting tasks: lookups, updates, actions
BehaviourFinds and explains the right answerReads context, then acts in your systems
IntegrationsKnowledge base, docs, websiteCRM, order system, ticketing, internal APIs
Risk profileLower — it informs, humans actHigher — needs guardrails and approval steps
Start here ifMost of your tickets are repeat questionsYou want to automate whole workflows end-to-end

Grounded in your content, so it does not hallucinate

The difference between a demo and a system you can trust is grounding. We build on retrieval-augmented generation (RAG): every answer is pulled from your documents, policies and product data, with citations back to the source. If the answer is not in your content, the assistant says so and escalates — it does not guess.

Everything is built EU AI Act-ready and AVG/GDPR-proof: your data stays under your control, answers are traceable, and you own the code. No black box, no lock-in, no customer data leaking into someone else's training set.

What AI customer service costs

No open-ended retainers and no surprise invoices. We work in three fixed-price bands, so you know the number before we start:

  • AI-readiness audit — €2,500. We map your ticket volume, content and systems, and tell you honestly what to automate first.
  • Proof of concept — €20,000. A working assistant on your real content, so you can judge it on your own tickets before scaling.
  • Production — from €50,000. The hardened, integrated system, live for your customers and owned by you.

How we ship it: audit → PoC → production

We de-risk it in stages instead of asking you to buy a big platform on faith. The audit tells you what is worth automating. The proof of concept proves it on your real content and tickets. Production hardens it, integrates it with your ticketing and CRM, and hands you a system you own outright. You can stop after any stage — but most clients do not want to.

FAQ

Frequently asked questions

What does AI customer service cost?

Crux Digits works in three fixed-price bands: a €2,500 AI-readiness audit, a €20,000 proof of concept on your real content, and production from €50,000. You know the price before we start — no open-ended retainers.

Should I use a chatbot or an AI agent?

A retrieval chatbot answers questions from your content and is the right start for most support teams, where the bulk of tickets are repeat questions. An AI agent also takes action in your systems — order lookups, updates — and suits end-to-end workflow automation. Many clients start with a chatbot and add agent capabilities later.

Does it work in both Dutch and English?

Yes. The assistant handles Dutch and English natively — and other languages too — answering each customer in the language they wrote in, from the same grounded knowledge base. This is a natural fit for bilingual Dutch support teams.

Will it hallucinate or invent answers?

It is built to prevent that. Every answer is grounded in your content via retrieval-augmented generation, with citations to the source. When the answer is not in your knowledge base, it says so and escalates to a human instead of guessing — and because you own the code, you can see exactly how it behaves.

How long does it take to launch?

The audit takes about two weeks and gives you a clear plan. A proof of concept on your real content typically follows within weeks, and production timing depends on the integrations — ticketing, CRM, internal systems — which we scope precisely during the audit so there are no surprises.

See what AI could deflect from your support queue

Start with a €2,500 audit: a clear, honest read on what to automate first, what it will cost, and what it will return. No open-ended retainers, and you own everything we build.

Book your AI-readiness audit