AI assistant for machinery importers and mechanisation dealers

An AI assistant for a machinery importer answers dealers, field technicians and the parts counter from its own service manuals, parts catalogues and bulletins. It covers fault codes, service intervals, ISOBUS settings and which part fits which serial number.

Importers of tractors, harvesting equipment, groundcare and compact construction machines support a network of mechanisation dealers whose busiest weeks leave the least time to search a manual. An AI assistant answers most of their questions from the importer's own documents.

By Tom Joseph · Last updated: 28 October 2026

Free consultation Pricing

In short

A dealer technician in harvest rarely needs new knowledge. He needs the right page of the workshop manual, the right figure in the parts catalogue or the latest service bulletin, now. An AI assistant reads those documents and answers farmers and contractors on the website and WhatsApp, dealers in the signed-in dealer portal and technicians in the field, in Dutch, French, German, Spanish or English. Urgent parts requests and warranty claims go to your parts desk or service team with the conversation attached. SimplyBoost, our own product, does this from your documents.

Examples

Five questions this assistant answers in a machinery dealer network

Illustrative examples; the answers come from your own documentation.
Contractor, round baler stopped in the field: "Terminal shows E-xx and the net wrap will not start. What can I check myself?"
Answer: Check that the net roll is seated and the net reaches the feed rollers, then clean the sensor on the net arm and check the net brake setting. If E-xx returns after a restart, call your dealer with the machine serial number.
Source: operator's manual, chapter "Net wrapping: faults"
Mechanisation dealer, warranty question: "Mower conditioner, gearbox failure in its second season. Covered?"
Answer: Covered within the period and hour limit stated for this machine type, provided the first service was done on time; ask the customer for the service record. Collect serial number, hours and photos and hand the claim to service.
Source: warranty conditions, section "Driveline"; service schedule
Field technician, ISOBUS sprayer in the yard: "Sprayer no longer shows on the tractor terminal after a software update. Where do I start?"
Answer: Check that the implement software matches the version listed for this terminal generation, delete the stored object pool on the terminal so the implement uploads its screens again, and check the ISOBUS breakaway connector for bent pins. The bulletin gives the update order for terminal and implement.
Source: ISOBUS setup guide; service bulletin on the software release
Parts counter, harvest Saturday: "Knotter needle for the square baler, serial 21-07xxx. Which part number?"
Answer: From serial 21-05000 the part is KN-xxxx-B, figure 12, position 4; earlier machines take KN-xxxx-A and the two are not interchangeable. The request goes to the parts desk marked urgent, with the serial number.
Source: parts catalogue, exploded view of the knotter, serial-number ranges
New service desk colleague, first winter: "A dealer asks what the 1,000-hour service on the compact excavator includes and which kit to order."
Answer: Engine oil and filter, both fuel filters, the hydraulic return filter and the air filter element, all in kit SK-xxxx for this engine; the schedule also asks for a track tension check.
Source: maintenance schedule, compact excavators; service kit list

Who asks what

Who asks a machinery importer what, and which document holds the answer

Who	Typical question	Answered from
Farmers, contractors, groundcare customers	What does this terminal message mean? When is the next service due?	Operator's manual, maintenance schedule, customer FAQ
Mechanisation dealers	Is this failure covered? Which settings for this crop?	Warranty conditions, settings guides, dealer manual
Technicians in the field or workshop	Fault code on the baler, implement missing on the ISOBUS terminal	Workshop manual, ISOBUS setup guide, service bulletins
The parts counter	Which part fits this serial number? What replaced this number?	Parts catalogue with serial ranges, supersession list, CSV of part numbers
New staff	What is in the 500-hour kit? How do we handle an urgent order?	Service kit lists, internal procedures, training material

Technician helpdesk

A helpdesk for the technician next to a machine that has to run today

In harvest a combine, forage harvester or baler that stops costs the contractor his weather window. The dealer's technician beside it has the fault code on the terminal and a phone. The assistant gives him the checks from your workshop manual and the latest service bulletin on a WhatsApp line for technicians, or in the dealer portal, where technicians who sign in are recognised by their verified email.

ISOBUS questions are a large share of this work: an implement that does not appear on the terminal, a task controller that does not record sections. The assistant answers from your own ISOBUS setup guides and compatibility notes. When the documents stop, the conversation goes to your technical service in Zendesk, Freshdesk, Gorgias or Slack with the serial number, the hours and the checks already done.

Parts

Part numbers by serial range, supersession and service kit

Machinery parts change within a model year: a modified knotter frame, a new blade holder on a mower deck, a different hydraulic hose after a certain serial number. The parts counter needs the number for this machine, not for the model. Upload the parts catalogues, supersession lists and service kit lists as PDF, or a CSV with part numbers, models and serial-number ranges, and the assistant answers with the number, the figure and the position.

It reads the text of the catalogue, so it quotes figure and position numbers rather than the exploded view itself. Stock and delivery dates live in your DMS or ERP, so the order request goes to the parts desk, marked urgent when the technician says the machine is standing still. Belgian dealers ask for wisselstukken; the assistant answers them in Dutch or French from the same catalogue.

Training

New staff learn the range in winter from the same knowledge base

Winter is when an importer prepares: new people start at the service desk and parts counter, and the pre-season service campaigns are planned. A new colleague learns which kit belongs to which service interval, how an urgent parts order is handled on a Saturday in August and when a loan machine may be offered, mostly by asking a senior colleague.

SimplyBoost includes three AI agents per account, so one can serve the public website, one the dealer portal and one your own team. The internal agent answers from the same manuals and catalogues plus internal procedures dealers should not see, such as goodwill rules and the claims process. New colleagues ask it first and take the rest to a senior colleague.

Two routes

SimplyBoost or a custom build: what answers from documents and what needs live systems

Need	SimplyBoost, from your documents	Custom build on live systems
Fault codes, procedures, ISOBUS settings	Answered from manuals, setup guides and bulletins you upload	Not needed
Part number by serial range	From parts catalogues and a CSV with serial ranges	Only when the catalogue lives in a system that changes daily
Stock, dealer prices, delivery dates	Handed to the parts desk with the conversation	A read connection to the DMS or ERP
Warranty claim status, machine registry, service planning	The claim details are collected and handed to service	A connection to the warranty system, the serial-number registry and the planning
Who owns what	The importer owns the documents and sets up the agents in SimplyBoost	The importer's IT partner keeps running the systems and grants access; Crux Digits builds the integration and hands over the code. Both routes are explained on AI customer service for dealer networks.

Rules in NL and BE

The rules and standards behind the documents in this trade

Machinery Regulation. Regulation (EU) 2023/1230 applies from 20 January 2027 and sets the conditions for supplying the instructions for use and the declaration of conformity in digital form (European Commission).
Repair information for tractors. Under Regulation (EU) 167/2013, manufacturers give independent operators non-discriminatory access to repair and maintenance information through websites in a standardised format (European Parliament summary). The assistant does not replace that obligation.
ISOBUS. The AEF Conformance Test checks a product against ISO 11783 and the AEF guidelines, and certification is required for a listing in the AEF ISOBUS Database (AEF).
Netherlands. Since 1 January 2025 every (land)bouwvoertuig with a registration duty needs a number plate (Rijksoverheid).
Belgium. A red G plate lets agricultural vehicles registered with the DIV under code TL run on red diesel (Vlaanderen.be).

Getting started

Three steps to an assistant before the next season

Collect the documents. Workshop manuals, operator's manuals, parts catalogues with serial ranges, supersession and kit lists, service bulletins, ISOBUS setup guides and warranty conditions. Scanned PDFs work too.
Choose the channels. Website and WhatsApp for customers, the dealer portal for dealers, a WhatsApp line for field technicians, an internal agent for your team. The enterprise plan adds an account manager.
Add live data where it pays. For stock, delivery dates or claim status, Crux Digits builds the link in three fixed steps: AI audit €2,500, Production-ready MVP €20,000, production from €50,000, excl. VAT, with the code handed over.

Other trades

The same approach in other dealer networks

The same assistant works for other dealer and installer networks. Overview: AI assistant for dealer networks.

Heat pump brands · Solar and home battery brands · Robot mowers and garden machinery · Hot tubs, swim spas and saunas · Mobility scooters and powered wheelchairs · Trailer manufacturers and importers · Electric car importers · Microcar and scooter importers · E-bikes and speed pedelecs · Forklifts and material handling · Caravans, motorhomes and boats

FAQ

Frequently asked questions

Can technicians use it in the field during a repair?

Yes. A technician sends the fault code, the model and the serial number on WhatsApp or in the dealer portal and gets the checks from your workshop manual and bulletins, in Dutch, French, German, Spanish or English. When the documents do not cover the fault, the conversation goes to your technical service with everything the technician already reported.

Can it find a part number by serial number?

Yes, when your parts catalogue states the serial-number ranges per part. Upload the catalogue as PDF or as a CSV with part numbers, models and serial ranges, and the assistant gives the number, the figure and the position. It does not see stock in your DMS, so order requests go to the parts desk.

Can we use it to train new staff?

Yes, with a separate internal agent. Each SimplyBoost account has three agents, so one can answer your own service desk and parts counter from the same manuals and catalogues plus internal procedures. New colleagues ask the agent first during the winter, and bring what it cannot answer to a senior colleague.

SimplyBoost or a custom build: which do we need?

Start with SimplyBoost when the answers are in documents: fault codes, procedures, ISOBUS settings, part numbers by serial range. Choose a custom Crux Digits build when the answer must come from a live system, such as stock in the DMS, claim status or service planning. The custom route works alongside your IT partner, who keeps running your systems.

Does it work for dealers in Flanders and Wallonia?

Yes. The assistant replies in Dutch, French, German, Spanish or English from one knowledge base, so a dealer in Wallonia and a dealer in West Flanders get the same part number from the same catalogue. Rules that differ between the Netherlands and Belgium belong in separate sections of your documents.

See it work on your own parts catalogue

Bring a workshop manual, a parts catalogue and last season's dealer questions. We show what SimplyBoost answers and where live systems would add something.

Book a free consultation →